The State of Florida Department of Citrus Developed the "To

Multiple Choice

The state of Florida Department of Citrus developed the "To Your Health" campaign to show the benefits of orange juice.The goal of these ads is to increase demand for orange juice as it competes with other beverages.This is an example of a(n) __________ advertisement.

A) competitive institutional
B) competitive product
C) product advocacy
D) pioneering product
E) pioneering institutional