Multiple Choice
The objective of institutional advertisements is to _________, rather than promote a specific product or service.
A) generate support for nonprofit organizations
B) increase frequency of purchases of new products
C) tout the competitive advantages of one industry over another
D) build goodwill or an image for an organization
E) promote alternative uses for a product class
Correct Answer:
Verified
Correct Answer:
Verified
Q85: The cost of reaching 1,000 individuals or
Q86: The kind of advertisements that state the
Q87: The purpose of an advocacy advertisement is
Q88: If a local television station in your
Q89: FIGURE 16-6 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-6
Q91: Trade-oriented sales promotions refer to<br>A)promotions where charitable
Q92: One advantage of using outdoor advertising as
Q93: A(n) _ reimburses a retailer for extra
Q94: The most common form of outdoor advertising
Q95: Another name for pioneering advertising is _.<br>A)awareness