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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
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    Most Advertising Messages Are Made Up of Two Types of Elements
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Most Advertising Messages Are Made Up of Two Types of Elements

Question 194

Question 194

Multiple Choice

Most advertising messages are made up of two types of elements


A) expository and persuasional.
B) informational and persuasional.
C) informational and creative.
D) functional and persuasional.
E) creative and expository.

Correct Answer:

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