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    Marketing the Core Study Set 2
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    Exam 16: Advertising, Sales Promotion, and Public Relations
  5. Question
    An Advertising Message Usually Focuses on __________ That Are Important
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An Advertising Message Usually Focuses on __________ That Are Important

Question 196

Question 196

Multiple Choice

An advertising message usually focuses on __________ that are important to a prospective buyer in making trial and adoption decisions.


A) emotional aspects
B) company policies
C) the psychological aspects
D) the financial risks
E) the key benefits of the product

Correct Answer:

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