Multiple Choice
One advantage of using magazines as an advertising medium is
A) a magazine ad has a long life.
B) it takes a relatively short time to place the ad.
C) the cost of placing a magazine ad is extremely low.
D) there is usually little competition with other magazine features.
E) there is no need or benefit to incorporating graphics.
Correct Answer:

Verified
Correct Answer:
Verified
Q97: As traditional media have become more expensive
Q193: Pioneering advertisements would most likely be used
Q194: Most advertising messages are made up of
Q195: When developing the promotion program, specifying the
Q196: An advertising message usually focuses on _
Q199: The deceptive clicking of ads solely to
Q200: There are five common approaches to posttests:
Q201: Advertising that promotes a specific brand's features
Q202: When Cadillac uses advertising to promote specific
Q203: The California Pistachio Growers Association has an