A Retail Store Marketing Vice President Is Developing an Advertising

Multiple Choice

A retail store marketing vice president is developing an advertising budget using the objective and task method.She has the objective of clearing slow-moving merchandise from her shelves and is trying to choose between radio and newspaper ads.Which of the following is an advantage of radio relative to newspaper as a means of achieving the objective?

A) better reach
B) more effective visuals
C) ads can be saved by consumers
D) better segmentation capability
E) more effective in conveying complex information