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    Exam 16: Advertising, Sales Promotion, and Public Relations
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    An Internet Advertising Term for a Web Page Interactive Ad
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An Internet Advertising Term for a Web Page Interactive Ad

Question 127

Question 127

Multiple Choice

An Internet advertising term for a Web page interactive ad that has drop-down menus, built-in games, or search engines to engage viewers is called _________.


A) advertising bot
B) advertising spider
C) rich media
D) adbuster
E) hyper ad

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