Multiple Choice
One disadvantage of using newspapers as an advertising medium is their
A) inability to cover local markets.
B) long lead time for ad placement.
C) long life span.
D) relatively high cost.
E) competition for reader attention with other features in the newspaper.
Correct Answer:
Verified
Correct Answer:
Verified
Q27: A new sandwich shop has opened just
Q210: Program-length (30-minute) advertisements that take an educational
Q211: One of the most common measures in
Q212: When Milk-Bone dog biscuits offered a ball
Q213: One advantage of using the Internet as
Q214: When developing the advertising program, specifying _
Q216: There are four commonly used forms of
Q218: When students graduate from college, Ford often
Q219: Sales tools used to support a company's
Q220: As a subscriber to Fitness magazine, Kelly