Multiple Choice
One advantage of using the Internet as an advertising medium is
A) there is no need to segment markets.
B) messages are automatically translated into multiple languages.
C) Internet advertising can use rich media to create interactive ads.
D) there are no real costs except computers used for initial encoding.
E) it is relatively simple to run national online campaign across multiple sites.
Correct Answer:

Verified
Correct Answer:
Verified
Q27: A new sandwich shop has opened just
Q208: The reimbursement a retailer gives for extra
Q209: who read any part of the ad
Q210: Program-length (30-minute) advertisements that take an educational
Q211: One of the most common measures in
Q212: When Milk-Bone dog biscuits offered a ball
Q214: When developing the advertising program, specifying _
Q215: One disadvantage of using newspapers as an
Q216: There are four commonly used forms of
Q218: When students graduate from college, Ford often