As a Subscriber to Fitness Magazine, Kelly Was Asked by a Researcher

Multiple Choice

As a subscriber to Fitness magazine, Kelly was asked by a researcher, which ads she remembered seeing in the most recent issue of the magazine.Then she was asked questions about the content and appearance of the ads she remembered.The researcher was using __________ to test the effectiveness of ads in the magazine.

A) inquiry testing
B) concept testing
C) unaided recall
D) portfolio testing
E) aided recall