Who Read Any Part of the Ad (Read Some), and Who

Multiple Choice

who read any part of the ad (read some) , and who read at least half of the ad (read most) .

A) who felt the ad was vague or ambiguous
B) who felt elements of the ad were inappropriate
C) who could summarize the key ad points in their own words
D) who saw or read any part of the ad identifying the product or brand (seen-associated)
E) who remembered having seen the ad before and had already tried the product