Multiple Choice
A basic approach to scheduling, in which periods of advertising are scheduled between periods of no advertising to reflect seasonal demand is referred to as _________.
A) sustaining
B) dripping
C) flighting
D) pulsing
E) intermittent
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q60: Reinforcement ads are reminder ads that<br>A)repeat the
Q62: One of the disadvantages associated with television
Q63: Continuous scheduling would most likely be used
Q64: The three primary types of product advertisement
Q66: Flighting schedules would most likely be used
Q68: While reading the newspaper, Belinda noticed an
Q69: The objective of a _ is to
Q70: A(n) _ is an advertising agency that
Q321: When Allyn went to get his newspaper,he
Q351: The online advertising market has grown from