Reinforcement Ads Are Reminder Ads That

Multiple Choice

Reinforcement ads are reminder ads that

A) repeat the original theme in a slightly varied form to help avoid burnout.
B) repeat ad campaigns that have been used before in order to remind customers of past loyalty.
C) reassure consumers they have made the correct choice in choosing the product.
D) reaffirm a company's position on an issue of importance or interest.
E) reassure the company it has made the right choice in advertising the product.