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  3. Study Set
    Marketing the Core Study Set 2
  4. Exam
    Exam 16: Advertising, Sales Promotion, and Public Relations
  5. Question
    When a Company Uses A(n) _________, It Is Using Its
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When a Company Uses A(n) _________, It Is Using Its

Question 313

Question 313

Multiple Choice

When a company uses a(n) _________, it is using its own advertising staff to provide the advertising services needed by the company.


A) intra-firm agency
B) in-house agency
C) promotional department
D) full-service agency
E) limited-service agency

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