Frequency Refers to

Multiple Choice

Frequency refers to

A) the number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program.
B) the total number of times an advertisement is broadcast on network and cable television or radio.
C) the number of times an advertisement must be shown before a given percentage of the audience can recall key points of information.
D) the number of times an advertisement can be shown before it begins to lose effectiveness.
E) the average number of times a person in the target audience is exposed to a message or advertisement.