The Cost of an Ad in USA Today (Newspaper) Is

Multiple Choice

The cost of an ad in USA Today (newspaper) is $197,720 and has an audience size of 2,109,628.The cost of an ad in Sports Illustrated (magazine) is $336,000 and has an audience size of 3,150,000.The cost of a 30-second ad on the Super Bowl (television) is $3,000,000 and has an audience size of 100,000,000.Using this information, which of the following is the most appropriate metric to use to make the determination of which medium would provide the most efficient use of your limited resources?

A) reach
B) frequency
C) cost per thousand impressions
D) standard markup pricing
E) gross rating points