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Who Read at Least Half of the Ad (Read Most)

Question 23

Multiple Choice

who read at least half of the ad (read most) .


A) who remember seeing a specific magazine ad
B) who felt the ad was vague or ambiguous
C) who felt elements of the ad were inappropriate
D) who could summarize the key ad points in their own words
E) who remembered having seen the ad before and had already tried the product

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