Multiple Choice
who read at least half of the ad (read most) .
A) who remember seeing a specific magazine ad
B) who felt the ad was vague or ambiguous
C) who felt elements of the ad were inappropriate
D) who could summarize the key ad points in their own words
E) who remembered having seen the ad before and had already tried the product
Correct Answer:

Verified
Correct Answer:
Verified
Q18: Several hospitals placed signs on the inside
Q19: When preparing to go shopping after the
Q20: A hardware store owner placed an advertisement
Q21: The first decision in developing an advertising
Q22: Publicity tools refer to<br>A)methods of tying charitable
Q25: Consumer-oriented sales promotions refer to<br>A)promotions where charitable
Q26: Google's mission is<br>A)to receive 20 billion inquiries
Q27: Sampling is an appropriate strategy for which
Q85: List two advantages and two disadvantages of
Q218: One advantage of using the yellow pages