Consumer-Oriented Sales Promotions Refer to

Multiple Choice

Consumer-oriented sales promotions refer to

A) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B) methods used to get a nonpersonal, indirectly paid presentation of a company or its products.
C) advertisements that show actual consumers using the product.
D) sales promotions that supplement advertising and personal selling but are directed to wholesalers, retailers, or distributors.
E) sales tools used to support a company's advertising and personal selling directed to ultimate consumers.