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In 1990 a 30-Second Ad During the Super Bowl Cost

Question 205

Multiple Choice

In 1990 a 30-second ad during the Super Bowl cost $700,000.In 2010 the cost was $3 million.The reason for the escalating cost is


A) the ads are much more elaborate.
B) the TV stations know the advertisers will pay more.
C) the number of viewers is growing.
D) the ad agencies have dramatically increased their fees.
E) companies that run Super Bowl ads do not have to run any other ads all year long.

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