Multiple Choice
One of the disadvantages associated with radio as an advertising medium is that it
A) has a long exposure time.
B) cannot target specific audiences.
C) cannot use humor, sound, and intimacy effectively.
D) has an unlimited amount of advertising time available.
E) has a perishable message.
Correct Answer:

Verified
Correct Answer:
Verified
Q43: A publicity tool that is heavily relied
Q44: Sales promotions used to support a company's
Q46: The speed with which buyers forget about
Q47: FIGURE 16-1 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 16-1
Q49: Much of Google's success is based on
Q50: Bebe is a contemporary women's clothing store.When
Q51: One disadvantage of using the Internet as
Q52: The first 3-D advertisements were 30-second spots
Q53: One of the advantages associated with television
Q80: In a(n)_ test,the test ad is placed