A Small Electronics Company Manufactures a Line of Low to Moderate

Multiple Choice

A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass-market retailers such as wal-mart.The electronics company has begun production of a small line of high quality, professional studio-model components.How should the small electronics company best distribute its new products?

A) use its established channel
B) distribute directly to mass market retailers
C) distribute through agents who sell to specialty electronics stores who will feature the new line
D) sell directly to specialty electronics stores who will feature the new line
E) establish its own chain of electronics retail stores