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    Exam 13: Managing Marketing Channels and Supply Chains
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    For Most Consumers Popcorn Is Considered a Convenience Product
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For Most Consumers Popcorn Is Considered a Convenience Product

Question 8

Question 8

Multiple Choice

For most consumers popcorn is considered a convenience product.Therefore, Golden Valley should use __________ distribution for its ACT II popcorn.


A) intensive
B) extensive
C) selective
D) exclusive
E) concentrated

Correct Answer:

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