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    Exam 11: Managing Successful Products, Services, and Brands
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    Gatorades Offers a Range of Product Offerings
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Gatorades Offers a Range of Product Offerings

Question 76

Question 76

Multiple Choice

Gatorades offers a range of product offerings.They use one name for all its products in a product class.Gatorade is using a _________ strategy.


A) multibranding
B) family branding
C) co-branding
D) dual branding
E) mixed branding

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