Product Life Cycle Refers to

Multiple Choice

Product life cycle refers to

A) the average life span or usage rate of a product when used according to the manufacturer's instructions.
B) a concept that describes the stages a new product goes through from product concept to commercialization.
C) a normal fluctuation in sales, often following a ten-year cycle reflecting a typical demographic generation.
D) a concept that describes the stages a new product goes through in the marketplace-introduction, growth, maturity, and decline.
E) the average amount of times a customer will try a product alternative before becoming brand loyal to one product over another.