Sealy, the Largest Manufacturer of Mattresses in the U

Multiple Choice

Sealy, the largest manufacturer of mattresses in the U.S.recently set out to redefine its place in the bedrooms of America.No longer was it going to be associated as simply a mattress company.Henceforth, the name Sealy was going to be known as the world's leading "sleep wellness provider." This is an example of _________.

A) reverse marketing
B) demarketing
C) repositioning
D) resegmenting
E) trading down