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    Marketing the Core Study Set 2
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    Exam 11: Managing Successful Products, Services, and Brands
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    To Handle Products in the Decline Stage of the Product
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To Handle Products in the Decline Stage of the Product

Question 305

Question 305

Multiple Choice

To handle products in the decline stage of the product life cycle, companies often use either


A) diversification or harvesting.
B) diversification or contracting.
C) deletion or harvesting.
D) deletion or diversification.
E) building or contracting.

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