Multiple Choice
Figure 11-6 above shows five categories and profiles of product adopters.Deliberate adopters with many informal social contacts are called __________ and would be found in cell _________.
A) innovators, A
B) early adopters, B
C) early majority, C
D) late majority, D
E) laggards, E
Correct Answer:
Verified
Correct Answer:
Verified
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