When Consumers Think of Harley-Davidson, the Image of a Masculine

Multiple Choice

When consumers think of Harley-Davidson, the image of a masculine, non-conformist is the likely vision associated with that brand name.With Vespa motor scooters, the image is more likely to be a brainy environmentalist that wears polyester and socks that don't match.Both Vespa and Harley-Davidson

A) have brand personalities.
B) have created brand mannerisms.
C) are symbolic brands.
D) use brand personification.
E) use product personification.