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When Selecting a Brand Name It Is Recommended That the Name

Question 325

Multiple Choice

When selecting a brand name it is recommended that the name suggests product features; be memorable, distinctive and positive; have no legal or regulatory restrictions; be simple and emotional and


A) be humorous or mysterious.
B) easy to spell and pronounce.
C) fit the company or product image.
D) contain no hidden meanings.
E) suggest an air of mystery.

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