When a Company Uses Line Extension It Is

Multiple Choice

When a company uses line extension it is

A) manufacturing a product under a new brand name that consumers will view as an entirely new product line.
B) manufacturing a new product with the current brand name to enter a new market segment in its product class.
C) speeding up the movement of a product category through its product life cycle.
D) contracting with another firm to manufacture modified versions of the original products.
E) applying the current brand name to enter a completely different product class.