Brand Equity Refers to

Multiple Choice

Brand equity refers to

A) the resources invested to create a name, phrase, design, symbol, or combination of these to identify a firm's products and distinguish them from those of its competitors.
B) adding customer value to the product brand through additional features or higher-quality materials, or reducing its price.
C) increasing the content contained within the brand's package without changing its size or increasing its price.
D) the net present value of the royalties the firm receives as a result of licensing its brand to other firms to manufacture and/or market.
E) the added value a brand name gives to a product beyond the functional benefits provided.