IBM's Choice of "PCjr" as a Brand Name for Its

Multiple Choice

IBM's choice of "PCjr" as a brand name for its first home computer, was ineffective because

A) the name was not distinctive nor was it memorable.
B) the name did not fit the company image.
C) the name had too many legal restrictions.
D) the name was too confusing with both capital and lowercase letters.
E) the name failed to suggest the product benefits.