FIGURE 11- -In Figure 11-9 Above, "D" and "E" Represents the Second

Multiple Choice

FIGURE 11-
-In Figure 11-9 above, "D" and "E" represents the second step in the sequential building process of brand equity which would be to establish a brand's meaning in the minds of consumers from two dimensions:

A) brand identity/brand emotion.
B) brand performance/ brand imagery.
C) consumer judgments/consumer feelings.
D) brand connotation/brand awareness.
E) consumer feelings/brand imagery.