FIGURE 11- -In Figure 11-9 Above, "B" and "C" Represents the Third

Multiple Choice

FIGURE 11-
-In Figure 11-9 above, "B" and "C" represents the third step in the sequential building process of brand equity which would be to elicit the proper consumer responses to a brand's identity and meaning through _________.

A) brand identity/brand emotion
B) brand performance/ brand imagery
C) consumer judgments/consumer feelings
D) brand connotation/brand awareness
E) consumer feelings/brand imagery