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    Marketing the Core Study Set 2
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    Exam 11: Managing Successful Products, Services, and Brands
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    Directions on How and When to Use a Product and the Composition
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Directions on How and When to Use a Product and the Composition

Question 95

Question 95

Multiple Choice

Directions on how and when to use a product and the composition of a product that appear on packaging are examples of what kind of benefits?


A) communication benefits
B) self-realization benefits
C) perceptual benefits
D) protection benefits
E) storage benefits

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