The Term Branding Refers to

Multiple Choice

The term branding refers to

A) the licensing of a name, phrase, design, symbol, or combination of these, for a period of 17 years at which time a firm may renew its rights to them.
B) a marketing decision in which an organization uses a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors.
C) assigning the same name or part of a name to all products in a firm's product mix.
D) the identification of an organization's products based upon individual CPUS or SKUS.
E) selecting a name, phrase, design, or symbol that best reflects a product's features provided the concept is generic.