Multiple Choice
Consumer advocates believe the practice of downsizing by consumer products firms has resulted in
A) lower product prices for consumers because of lower labor, raw material and packaging costs due to the recession and lower inflation in the United States.
B) a greener environment due to the reduction in the amount of packaging used for promotional purposes thereby reducing the amount of waste disposed in landfills.
C) fewer products and less product variability offered due to the corporate restructuring taking place worldwide.
D) keeping prices from rising beyond the psychological barriers consumers have developed for products.
E) a subtle, yet deceptive practice of taking advantage of consumers' buying habits by offering less product content in the same or larger package while maintaining or increasing the price.
Correct Answer:

Verified
Correct Answer:
Verified
Q21: Profits tend to consume a disproportionate share
Q52: When a company uses line extension it
Q54: FIGURE 11-12 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 11-12
Q56: Brand personality refers to<br>A)the personification of a
Q58: A(n) _ product is one for which
Q59: A publicity tool frequently used by nonprofit
Q60: Although when they were first introduced, peel
Q61: Brand extensions require<br>A)manufacturing a product under a
Q62: The strategy of trading down involves<br>A)adding product
Q202: Explain the difference between trading up and