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    Marketing the Core Study Set 2
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    Exam 11: Managing Successful Products, Services, and Brands
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    A Manufacturer's Branding Strategy in Which a Distinct Name Is
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A Manufacturer's Branding Strategy in Which a Distinct Name Is

Question 296

Question 296

Multiple Choice

A manufacturer's branding strategy in which a distinct name is given to each of its products is referred to as


A) multiproduct branding.
B) generic branding.
C) co-branding.
D) mixed branding.
E) multibranding.

Correct Answer:

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