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    Exam 11: Managing Successful Products, Services, and Brands
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    When the National Cattlemen's Beef Association Advertises "Beef, It's What's
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When the National Cattlemen's Beef Association Advertises "Beef, It's What's

Question 299

Question 299

Multiple Choice

When the National Cattlemen's Beef Association advertises "Beef, It's What's for Dinner" it is trying to stimulate _________ demand.


A) selective
B) primary
C) derived
D) generic
E) secondary

Correct Answer:

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