Consumer Product Classifications Are Based Upon Three Variables: 1) Effort

Multiple Choice

Consumer product classifications are based upon three variables: 1) effort the consumer spends on the decision, 2) frequency of purchase, and 3)

A) amount of money the customer is willing to spend.
B) number of competing products or product substitutes.
C) demographics of the consumer.
D) attributes used in making the purchase decision.
E) consumer psychographics.