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    Exam 10: Developing New Products and Services
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    One of the Eight Primary Reasons for Product Failure Is
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One of the Eight Primary Reasons for Product Failure Is

Question 240

Question 240

Multiple Choice

One of the eight primary reasons for product failure is __________.


A) the product is too innovative
B) poor product quality
C) government intervention
D) too socially controversial
E) the idea was just plain "dumb"

Correct Answer:

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