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    Marketing the Core Study Set 2
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    Exam 10: Developing New Products and Services
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    A Product That Has Tangible Attributes That a Consumer's Five
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A Product That Has Tangible Attributes That a Consumer's Five

Question 75

Question 75

Multiple Choice

A product that has tangible attributes that a consumer's five senses can perceive is referred to as ___________.


A) a service
B) a product concept
C) a good
D) a stock item
E) an artifact

Correct Answer:

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