Simulated Test Markets (STMs) Are Often Run in Shopping Malls

Multiple Choice

Simulated test markets (STMs) are often run in shopping malls, where consumers are asked to identify

A) how much a person is willing to pay for an unfamiliar item.
B) the most frequently asked questions in order to tailor future advertising campaigns.
C) how often they are likely to shop in that particular location.
D) identify differences between what the consumer says and what they actually do.
E) identify who uses the product class being tested.