Customer Experience Management (CEM) Refers to

Multiple Choice

Customer experience management (CEM) refers to

A) training sales representatives on the finer points of product usage.
B) educating the general public on the proper usage of a new product.
C) educating a select population of consumers to serve as opinion leaders and unofficial "teachers " to their peer groups, for new products.
D) training sales representatives how to counteract customer skepticism.
E) managing the entire customer experience within the firm.