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FIGURE 10-5 -When Heinz Changed Its Ketchup Bottle (See Figure 10-5 Above)

Question 341

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FIGURE 10-5 FIGURE 10-5 -When Heinz changed its ketchup bottle (see Figure 10-5 above) , in terms of its effect on consumption, what degree of learning was required by the consumer? A) continuous innovation B) discontinuous innovation C) dynamically continuous innovation D) spontaneous innovation E) simultaneous innovation
-When Heinz changed its ketchup bottle (see Figure 10-5 above) , in terms of its effect on consumption, what degree of learning was required by the consumer?


A) continuous innovation
B) discontinuous innovation
C) dynamically continuous innovation
D) spontaneous innovation
E) simultaneous innovation

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