Product Mix Refers to

Multiple Choice

Product mix refers to

A) all of the different product lines offered by a company.
B) a product and all complementary counterparts of that product that are used to create that greatest customer value.
C) all products and product substitutions within an industry specified by a unique SIC code.
D) a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E) a product, all its predecessors, and future models of that product, created from the same basic prototype.