One Reason Products Fail Is That Although Most Major Corporations

Multiple Choice

One reason products fail is that although most major corporations use a formal decision making process, occasionally they will "skip" a step or stage (with disastrous results) .This is why many firms have a __________ to ensure that one step is completed before the next begins.

A) litmus test
B) gate
C) trial
D) mock jury
E) panel of judges