OUT! International's Hey! There's a Monster in My Room Spray

Multiple Choice

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's room.Although a clever idea, it failed because of

A) not satisfying customer needs on critical factors.
B) poor product quality.
C) an insignificant point of difference.
D) incomplete market and product protocol.
E) too little market attractiveness.