Sara Burns Is the Owner of a Company Called Spice

Multiple Choice

Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices with tea.In the __________ stage of the new-product process, the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.

A) idea generation
B) screening and evaluation
C) business analysis
D) market testing
E) commercialization