Product Differentiation Refers to

Multiple Choice

Product differentiation refers to

A) a marketing strategy whereby a firm selects to sell a product for which there is no direct competition and current substitutes.
B) a marketing strategy whereby a firm offers a service associated with a product rather than the product itself.
C) the term used to describe seemingly disparate products that can act as substitutes for one another creating indirect rather than direct competition.
D) the legal requirement that requires a specified degree of distinction between products to ensure that trademarks, brand names, and/or intellectual property are not being stolen or abused.
E) a marketing strategy that involves a firm using different marketing mix activities to help consumers perceive the product as being different and better than competing products.